Over the last few years, social media has completely transformed how we learn about, interact with, and promote brands and businesses. This includes your own as a stylist. Creating engaging, consistent, and enticing content is crucial to standing out, attracting business, and ultimately becoming successful as a stylist.
Having a plan to take your brand to the next level is vital. We at DreamCatchers are here to help you do that. We are proud to launch our DC Media Library–a free content source ready for you to use now, at no charge. Browse hundreds of professional, high-quality video and photo assets, and showcase our beautiful hair extensions that will entice future and existing clientele while building your brand.
Ready to learn more? We've compiled some FAQs about all things DC Media Library and content creation below.
Where can I access this content?
Exclusive to DC Stylists, you can now gain access to the DC Media Library by visiting dreamcatchers.com/media. From there, browse our library of assets, which is entirely free to use. Once you have selected an image or video you would like to use, simply right-click on it and select "download." We recommend creating a folder on your computer to host all this content in one location for easy locating once you're ready to edit and make it your own.
How do I make this content my own?
Canva is one of several free content creation software you can use to edit everything from Instagram posts, TikTok, and everything in between. We recommend creating a free account by visiting canva.com. From there, you can use the "What will you design" tab to browse hundreds of templates. You'll also have the option to start from scratch. Both options are super easy and user-friendly to use to create content.
To start from scratch, upload your media file, and drag it to the blank story within the workspace. You can then begin customizing by adding various elements like text, stickers, etc. Select fonts that are easy to read and only include the most crucial information–the images and videos will speak for themselves! We recommend you add your contact information to your posts for easy communication between you and your potential customers. It’s also an effective tactic to lead customers to request booking a consultation. You will find an influx of potential clients requesting an opportunity to discuss their needs or curiosities about how you can help them achieve their hair goals. This especially applies to hair extensions, we always recommend having an in-depth consultation with the client prior to ordering the hair.
Once you finish editing, you can download your posts to whatever format you need to then share on social media. And that's it! It's a good idea to create content in batches so you can schedule posts in advance to ensure a consistent presence recognizable to your following. A phrase we like to remind our #DreamTeam is to work smarter, not harder. Canva helps you do precisely that. Canva even has additional tutorials if you still have questions or are interested in learning other design skills!
What are the keys to successful social media?
We believe there are two primary keys to success on social media. The first: post eye-catching content. The DC Media Library is packed with colorful and crisp videos and images that showcase our stunning hair extensions that are sure to make customers stop and engage with your feed on Instagram, TikTok, and more! You only have a short amount of time–often just a few seconds–to catch someone's attention while scrolling through their feed.
The second step–post regularly. Regardless of what social media algorithm you are trying to stay on top of, one thing is for sure; you must post consistently. Not only does this help push your content to more people, but it also gives you opportunities to expand your audience to a broader group. Especially in an industry like hair, where trends are constantly changing, it's essential to stay up to date and make sure current and future customers see your talent throughout your online presence.
What if I have questions?
One of the best parts about being a part of the DreamCatchers community is that we genuinely feel like a family. And part of the family mentality means we want to see you thrive! Don't hesitate to contact us on social media if you have questions about anything.
We also have an extensive library of educational materials available on our YouTube channel that you can watch anytime. Additionally, our hands-on courses are a great way to become an extensions expert and network with some of the best stylists in your area.
We can't wait to see you absolutely crush your social media game. We are confident that the DC Media library will help you craft your unique presence online and celebrate your creativity and talent. By creating visually appealing posts regularly, you are opening yourself up to success online and, ultimately, your business.