Improved
Sourcing Worldwide
Most companies would state that all their hair comes from Europe because stylists & customers believe that European hair is the best. Even though this is true for the lightest tones of hair it is not true for all hair. Darker tones & certain textures are better sourced from asia or latin america. This is why we use the appropriate source for each tone & texture while the rest of our process ensures consistent quality regardless of the source.
Improved
Fair Trade Supply Chain
In our humble 11 years of business we have seen horrible practices of sourcing hair. From hair scams to forceful removal of hair from young girls by their parents. The truth is that factories still use these practices but people who conduct business in this way also do not care about quality. On the other hand factories who obtain their hair with fair trade practices have no other option but to provide great quality. This is the greatest indicator of quality and that is how we choose our suppliers worldwide. After the hair is sourced the production process begins…
1Iron Free Washing.
Water naturally contains iron, which dries the hair at temperatures over 140 degrees Fahrenheit. Our water is purified before the hair is washed. We were one of the first companies to discover this & it has revolutionized the process.
2Keratin Conditioning & Handwashing.
Keratin is used to keep the hair cuticles intact during processing. We hand-wash the raw hair to ensure the direction of the cuticles & to prevent damage.
3Naturally Drying the Hair.
The hair is dried with natural sun & wind to prevent damage from excessive heat & keeps the hair naturally smooth. This slows down the process & that is why most companies don’t do it. This is one of the secrets to the soft & luxurious feel of our hair. It is also very important for the performance and durability of our hair.
4Resting the Hair.
We let our hair rest in between the production steps. This allows the cuticle to close naturally and prevents over-processing while maintaining the integrity of the hair.
5Hackling by Hand.
Hackling is the process of removing the shorter hairs from the raw hair shanks. This results in consistency in each bundle produced.
6Coloring.
We do in fact sometimes use the gentlest of coloring processes to help keep the color consistent. We use a toner to correct inconsistencies and ensure an accurate color match to your swatch ring.
7No Harsh Chemical Applications.
We do not chemically over process or restructure our hair. This is incredibly important because most companies apply chemicals & silicone on their hair to mask the fact that they over process, resulting in dry, brittle hair. The silicone dissolves after a few washes & the hair performance drops off dramatically.
8Grey Hair is removed by hand.
Grey hair naturally occurs in all people, but we make sure to remove the gray hair using special UV lights to detect it. Most companies color the hair to hide gray hair, but it shows after several washes.
9Second Washing.
Second washing & conditioning is done to make sure the hair is clean after the completion of the previous steps.
10Tipping.
This is the time when the hair is woven into i-tips & tapes. We use our own unique & proprietary polyurethane tipping system developed specifically for DreamCatchers. This prevents slippage & damage (to the client’s natural hair) allowing for the extensions to be reused. With the proper maintenance & care, our extensions can last for years, giving your clients extended use.
11Brushing/Shedding Check.
We vigorously brush the hair on all bundles to test the overall quality & remove any stray hairs. Note- the length & weight checks are done after this step. We make sure our hair does not shed before it leaves the factory. If any inconsistencies are found, they are addressed before the next stage of production.
12Bundle Weight Check.
We weigh each bundle of hair to ensure that the weight is correct (in most cases, our hair is over our standard weight).
13Length Check.
We check the hair at the factory to ensure the lengths & taper is correct. Please note, our hair is naturally tapered to mimic the natural hair shape.
14Final Cuticle & Remy Check.
On all hair we receive, we perform quality control checks under a microscope, prior to & after processing, to ensure our hair is indeed full cuticle, thus giving you the confidence knowing you are providing the best hair available to your clients.
15Completion.
Once complete, the newly packaged extensions are sent to our headquarters in Texas to be shipped off to YOU, our certified stylists.